Making It Easy Since 1967…

Swimming Pool Services has been the premier designer, builder and service provider for inground swimming pools in southeast Wisconsin since 1967. With 50 years in the industry, we have built a reputation of unmatched customer service. Our team is dedicated to customer satisfaction the first time, every time! You can count on our expert advice, personalized service, and the attention to detail to create your own private paradise. We do more than just swimming pools. We are southeastern Wisconsin’s true one stop-shop for personal resorts. Our award-winning team provides service and support including design, construction, renovation and finish landscaping for pools and spas. Swimming Pool Services saves you time and makes pool and spa ownership easy and enjoyable.

We provide the following products and services:

Our Vision and Mission

Vision

We make it easy to have a private paradise in your backyard.

Mission

Swimming Pool Services is Wisconsin’s only one stop-shop for personal resorts. Our award-winning team provides service and support including design, construction, renovation, and finish landscaping for pools and spas. The Swimming Pool Services team is dedicated to customer satisfaction the first time, every time!

Core Values

  • Customer Satisfaction & Communication – We have a responsibility to keep our commitments and communicate any broken commitments as soon as possible. “Overall a very good company to do business with. Great communication. Any issues that did come up (which were few) were dealt with immediately.” – Ray B.
  • Team Work – We focus on cooperation and ask for help when needed and assist others who ask for help.
  • Integrity – We always speak the truth, and are truly responsible for our actions and outcomes. “This was the 4th hot tub I have bought from Swimming Pool Services. They always stand behind their products. I have never had any issues with them in 20 years.” – Tom S.
  • Balance – Remembering a balanced approach to life is important to succeed at work while having quality time with friends and family.
  • Excellence – We always deliver products and services of exceptional quality and make ownership of our products more enjoyable. Over the years, SPS has won over 100 awards for design, workmanship and service.
  • Fun – We view life as a journey to be enjoyed and appreciated. We work hard and play hard.

Meet The Team

Our team consists of 35 full-time, dedicated and success driven team members. We are constantly working toward creating the perfect team. Swimming Pool Services is a proud member of the Association of Pool & Spa Professionals (APSP). Education is important to us and our employees have the following certifications from APSP: Certified Pool Builder, Certified Service Professional, Certified Service Technician, Certified Maintenance Specialist, and Certified Hot Tub Technician. SPS’ team of trained, certified professionals has over 90 years of combined experience in the industry.

David Thompson – CEO

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Allyn Brauer – New Pool & Renovation

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Cori Thiede –Designer

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Neil Burns –Outdoor Rooms Manager

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Justin Lex –Service Manager

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Mike Panella –Retail Manager

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Jensen Rolli -Assistant Retail Manager

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Samantha McKenzie –HR/Office Manager

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Nikki Burkhalter –Marketing Coordinator

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Jenny Kilkenny (Service Coordinator)

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Association and Certifications

PHTA – Pool and Hot Tub Alliance

Formally known as The Association of Pool & Spa Professionals/National Swimming Pool Foundation

PHTA is the world’s oldest and largest association representing swimming pool, hot tub and spa manufactures, distributors, manufacturers’ agents, designers, builders, installers, supplier, retailers and service professionals.  PHTA offers pool and hot tub education and certification programs, provides valuable membership benefits, develops trusted industry standards and advocates for critical legislation.

PHTA members adhere to a code of ethics in business and technical practices and share a strong commitment to the safe, healthful, and enjoyable use of industry products.

International Award of Excellence

Formally known as NSPI, the APSP International Awards of Excellence honors members whose pools, spas and water features represent some of the best designs in the industry.

Carecraft

Carecraft is composed of pool/spa designers, builders, and accessory & supply retailers across the United States who have joined together to form a nationwide member-owned association. Only select industry professionals are invited to join, and all must pass rigorous standards of quality control, reputation, and customer relations, in addition to customer concern of each company.

Carecraft was created for consumers to ensure the highest quality in all aspects of pool design & construction. When you invest in a Carecraft member company, you are assured of the finest equipment and experienced workmanship, all at a price that is tailored to your budget and lifestyle.

CBP – Certified Building Professional

This nationally recognized designation is highly sought after by those who know the value of certification. As a Certified Building Professional (CBP®), you’ll raise confidence with prospective customers and raise your industry visibility among pool and spa manufacturers, distributors and buying groups.

Earning your CBP® certification sets you apart from your colleagues and showcases your knowledge and skills. It makes you a more valuable asset and keeps you and your organization more competitive.

CSP – Certified Service Professional

The CSP® certification shows potential customers as well as potential employers that you have the knowledge and skills that set you apart from the rest. This nationally recognized designation can help you raise confidence among customers, and increase your visibility with pool and spa manufacturers, distributors and buying groups.

Pentair

Pentair Aquatic Systems is the world’s leading manufacturer of pool and spa equipment. By applying imaginative thinking and the latest technology, we help pool owners get more energy efficiency, enhanced safety, longer service life, cleaner water, more dependability, easier operation and the latest trends making pool ownership more convenient, enjoyable, and affordable than ever before.

Paramount

Paramount In-Floor cleaning and circulation systems work automatically to minimize maintenance time and maximize your enjoyment! Since their patented pop up cleaning jets are nearly invisible, you’ll avoid unsightly robotic cleaning devices and hoses in the pool as well avoiding the hassle of moving these bulky devices in and out of the water every time you want to swim. Enjoy the clean, beautiful look of your pool and put your precious free time to better use – like family fun! With a Paramount In-floor cleaning and circulation system your pool will always be “swim-ready”. And, you get the added peace of mind that comes with our lifetime limited warranty on the cleaning jets.

Top 50 Builders by Pool & Spa News

Each year the Pool & Spa News magazine researches all the major pool and spa builders in North America based on criteria such as longevity, customer satisfaction, quality ratings, awards, etc. and compile a list of the Top 50 Builders in the pool and spa industry. We are privileged and proud to have been selected as a Top 50 Builder multiple times.  We have also been rewarded multiple times with the Top 5 in Customer Service Award among the Top 50 Builders.

Top 50 Service Company by Pool & Spa News

Swimming Pool Services was nationally recognized as a Top 50 Service Company by Pool & Spa News Magazine. Pool & Spa News and Jandy have partnered together to power the Top 50 Service Excellence Award, which recognizes the top 50 Best Pool Service Companies.

BBB- Better Business Bureau

The BBB is a private, non-profit organization whose mission is to promote and foster the highest ethical standards between companies and their customers in the areas of:

  • Dependable Service
  • Honesty In Advertising
  • Honest Business Practices
  • Reliable Complaint Handling Procedures

Examples of services provided by the BBB are Business Reliability Reports, Dispute Resolution, Truth-in-Advertising, Consumer and Business Education and Charity Review.