Swimming Pool Services has been the premier designer, builder and service provider for inground swimming pools in southeast Wisconsin since 1967. With over 50 years in the industry, we have built a reputation of unmatched customer service. Our team is dedicated to customer satisfaction the first time, every time! You can count on our expert advice, personalized service, and the attention to detail to create your own private paradise. We do more than just swimming pools. We are southeastern Wisconsin’s true one stop-shop for personal resorts. Our award-winning team provides service and support including design, construction, renovation and finish landscaping for pools and spas. Swimming Pool Services saves you time and makes pool and spa ownership easy and enjoyable.
We make it easy to have a private paradise in your backyard.
Swimming Pool Services is Wisconsin’s only one stop-shop for personal resorts. Our award-winning team provides service and support including design, construction, renovation, and finish landscaping for pools and spas. The Swimming Pool Services team is dedicated to customer satisfaction the first time, every time!
Customer Satisfaction & Communication – We have a responsibility to keep our commitments and communicate any broken commitments as soon as possible. “Overall a very good company to do business with. Great communication. Any issues that did come up (which were few) were dealt with immediately.” – Ray B.
Team Work – We focus on cooperation and ask for help when needed and assist others who ask for help.
Integrity – We always speak the truth, and are truly responsible for our actions and outcomes. “This was the 4th hot tub I have bought from Swimming Pool Services. They always stand behind their products. I have never had any issues with them in 20 years.” – Tom S.
Balance – Remembering a balanced approach to life is important to succeed at work while having quality time with friends and family.
Excellence – We always deliver products and services of exceptional quality and make ownership of our products more enjoyable. Over the years, SPS has won over 100 awards for design, workmanship and service.
Fun – We view life as a journey to be enjoyed and appreciated. We work hard and play hard.
Our team consists of 35 full-time, dedicated and success driven team members. We are constantly working toward creating the perfect team. Swimming Pool Services is a proud member of the Pool and Hot Tub Alliance (PHTA). Education is important to us and our employees have the following certifications from PHTA: Certified Pool Builder, Certified Service Professional, Certified Service Technician, Certified Maintenance Specialist, and Certified Hot Tub Technician. SPS’ team of trained, certified professionals has over 90 years of combined experience in the industry.
Associations and Certifications
PHTA – Pool and Hot Tub Alliance
As a member of the PHTA, Swimming Pool Services adhere to a code of ethics in business and technical practices and share a strong commitment to the safe, healthful, and enjoyable use of industry products.
PHTA is the world’s oldest and largest association representing swimming pool, hot tub and spa manufactures, distributors, manufacturers’ agents, designers, builders, installers, supplier, retailers and service professionals. PHTA offers pool and hot tub education and certification programs, provides valuable membership benefits, develops trusted industry standards and advocates for critical legislation.
CBP – Certified Building Professional
Swimming Pool Services is a Certified Building Professional (CBP), a nationally-recognized designation that is given to companies for their experience and expertise in designing and building pools and spas.
This recognition is highly sought after by those who know the value of certification. As a Certified Building Professional (CBP®), you’ll raise confidence with prospective customers and raise your industry visibility among pool and spa manufacturers, distributors and buying groups.
Earning your CBP® certification sets you apart from your colleagues and showcases your knowledge and skills. It makes you a more valuable asset and keeps you and your organization more competitive.
CSP – Certified Service Professional
Swimming Pool Services is a Certified Pool & Spa Service Professional (CSP), having more than 50 years of experience, expertise, and skills in designing and building pools and spas and other backyard living services for thousands of highly satisfied customers.
Dave is the second generation owner of Swimming Pool Services. He has been working full-time at SPS since 1994 and has been CEO since 2003. He loves turning client’s dreams about their backyard into reality. David has a BS in Architectural Engineering and is also a Genesis Platinum Member. Since 1995 Swimming Pool Services has been honored by industry peers and NARI over 50 times for projects that David has led.
When not working on transforming backyards, David enjoys spending time outdoors with his wife and three children. Favorite activities include traveling, camping, hunting and fishing.
New Pool & Renovation Sales
Allyn was born and raised on a family dairy farming operation and has always had an entrepreneurial spirit and great work ethic. But just 7 years ago, he joined SPS after being in Corporate America. During his time with us, Allyn has enjoyed meeting new people and forming long-term relationships along with helping family’s dreams come true by building beautiful paradises in their backyards. Outside of work, Allyn enjoys spending time with family and friends, boating, skiing, or just chilling with a drink in the sun.
After graduating with a welding/metal fabrication degree, Cori found herself invested in the CAD design side of things. She spent 2 years in the tool and die industry, creating models and blueprints for stamping dies. She made the switch to designing pools at SPS in 2016. Her favorite part about being a designer is helping people create their dream backyards. Each project is different in it’s own special way! In her spare time, she loves going up North, snowboarding, and spending time with family and friends.
Outdoor Rooms Manager
Neil has been creating outdoor living spaces for people for 30 years. He is married with 4 grown children and 3 grandsons all under the age of 4! Neil enjoys spending time with his family and friends, his dogs, and the change of the seasons. Go Pack Go!
Justin graduated with a Bachelor Degree in Sociology with an emphasis in Criminal Justice from the University of Wisconsin Whitewater in 2009. After a few pit stops, Justin ended up at SPS in the spring of 2011. Justin started at Swimming Pool Services working in the field and eventually worked his way up to Service Manager while overseeing the Renovation and Christmas Decor divisions. Beginning in 2021 Justin will be overseeing all production teams for the company as our Operations Manager. Justin enjoys the fast-paced, changing industry and new innovations that come out on a regular basis. Most importantly, he loves the clients we serve. The joy they have after a completed project drives him to want to better improve our services.
Outside of work, family comes first for Justin. He is married to his amazing wife, Jenny and the two welcomed daughter Ruby in April of 2017. Justin and Jenny also have a German Shepherd named Odie. Justin is a workout enthusiast who has completed Ultra Marathons and Triathlons. He enjoys being outdoors as much as possible including biking, water skiing, wakeboarding, downhill skiing, and hiking with Odie.
Mike has been with SPS since 2011. He loves helping people with every aspect of pool and spa ownership, and he always does it with a smile! He and his wife currently have 6 children, but will probably have more by the time you read this. Mike spends most of his free time with his family, where the primary activities are crying, yelling, and roughhousing. He loves to eat candy and play basketball. His greatest disappointment is his inability to grow a nice beard.
Samantha has been with SPS since 2013. She graduated from Winona State University with a Bachelors in Human Resource Management. She moved to the Milwaukee area 11 years ago from Minnesota and became a fast fan of the local sports teams. Samantha is married and welcomed a baby girl in October 2018. She has been working in HR for 11 years and in Management for 14. What she loves most about her job at SPS is planning employee events and outings.
Nikki started with SPS in the summer of 2018 and comes to us from San Diego, CA. She graduated from San Diego State University with a Bachelor Degree in Recreation Administration. Originally starting out in our Marketing department, through her experience and willingness to grow she quickly transitioned into the role of Retail Manger. She absolutely loves her job with SPS and looks forward to continuing to assist our clients and learn more with this awesome team!
Mike began his career with SPS in the late 90’s. He started out as a maintenance/service technician. More recently a lead technician, helping and sharing his expertise with others. After years of working hard in the field, an opportunity presented itself and Mike will be taking over as the Service Manager in January 2021. Mike’s background at SPS provides a unique understanding of the customers we service, and he plans to ensure the best possible experience for them as he transitions into his new role.
Mike lives in Waukesha with his partner in crime, Kelly. They have two daughters, Brodie (12) and Penelope (9) as well as two dogs, Bugsy and Ghost. Mike enjoys watching his daughter Brodie swim competitively as well as Penelope who is just starting to compete as well. Live music is one of Mike’s favorite hobbies, getting to see his favorite band Phish on tour as much as possible, despite 2020 throwing a wrench in that. Mike is an avid sports fan, and despite growing up in Wisconsin, is a lifelong Dallas Cowboys fan. Don’t worry.. he is also cheering on the Brewers, Bucks and Badgers!
Imelda is new to our team this year and comes to us with five years of experience in the customer service field. She began in the automotive industry and feels like she is fitting right in with our swimming pool services team. In her free time, she loves taking her 3 year old son to the zoo, park and swimming during the summer. They also enjoy camping and going on road trips throughout the year.
Jenny joined our team in July of 2019 and has over 20 years of customer service experience. Most recently making a career switch from the motorcycle industry where she managed parts / inside sales. Having fond memories of summers spent in her Aunt and Uncle’s pool as a child, she is very happy to become a part of the SPS team helping customers create their own poolside memories! Jenny is also looking forward to learning more about the pool / spa industry and getting to know the SPS clientele. Outside of the office she loves to spend time camping, road tripping with her husband, making arts & crafts while listening to her favorite podcasts and spending lots of time outdoors with her 11-year-old German Shephard dog “Buddy”.
Kailey recently joined the SPS team after receiving a Bachelor Degree in Marketing and minor in Advertising at the University of Wisconsin Milwaukee. With her own memories of paradise growing up in Florida and Hawaii, she loves working with the SPS team to help others create their own private paradise. Her favorite part about marketing is connecting with customers and providing them more than just a product or service, but an experience and memory that will stay with them. When Kailey is not working, she enjoys going to local events with friends and trying all the delicious brunch offerings in downtown Milwaukee.
Kyle recently joined our team after graduating with a Business Management degree from WCTC. With an IT/Business background and a love for people he found a good fit at SPS as the E-Commerce Specialist. Working with our team has been a fun experience so far and he is excited to see where the role takes him. When not at work he enjoys playing video games and spending time with his girlfriend, Maggie. Kyle has also been an avid guitar player since the age of 13.